In partnership with

Hey Career Navigators,

LinkedIn is the world’s most powerful career platform — yet most people use it poorly. As a recruiter with over 14 years of experience, I’ve reviewed thousands of profiles, and I can tell you: the same mistakes show up again and again.

In this week’s feature, I’ll break down the top LinkedIn mistakes I see every day — and, more importantly, how to fix them so you can start attracting recruiters, hiring managers, and career opportunities.

New Website + Coaching Programme Launch

I’m excited to share that my new website is live, and with it comes the launch of my signature coaching programme: The Career Compass Method™.

This 8-week coaching programme is designed to help you:

✅ Get career clarity and define your next move

✅ Build a standout resume and LinkedIn profile

✅ Master interview techniques that impress recruiters and hiring managers

✅ Negotiate salaries and offers with confidence

✅ Create a long-term roadmap for career growth

The programme combines 1:1 coaching, proven frameworks from my 14+ years in recruitment, and the practical tools you need to land interviews and offers in today’s competitive job market.

👉 Explore more here: www.lukegoughcoaching.com

👉 Or book a free 15-minute exploratory call to see if it’s right for you: Click here

📌 If you’ve been following The Career Compass and are ready to take things to the next level — this is your chance to get personalised support and accelerate your career.

The Biggest Mistakes People Make on LinkedIn (and How to Fix Them)

❌ Mistake 1: Using Your Job Title as Your Headline

Your headline is prime real estate. If it only says “IT Support Specialist”, you’re invisible.

✅ Fix: Add skills + value: “IT Support | Aspiring Cybersecurity Analyst | Problem-Solver in Network Security.”

❌ Mistake 2: No Profile Picture (or the Wrong One)

Profiles without a picture are rarely viewed. And blurry selfies don’t inspire confidence.

✅ Fix: Use a clear, professional-looking headshot. Friendly but polished wins.

❌ Mistake 3: Weak About Section

Too many candidates either leave this blank or write a generic paragraph.

✅ Fix: Write in first person, highlight your strengths, and explain what drives you. Example: “I help organisations secure their networks by…”

❌ Mistake 4: Treating LinkedIn as a Resume Dump

Simply copying your CV onto LinkedIn won’t cut it.

✅ Fix: Use bullet points with measurable achievements, and feature projects or media where possible.

❌ Mistake 5: Not Engaging With Content

LinkedIn rewards activity. Lurking silently won’t get you noticed.

✅ Fix: Post 1–2 times per week. Share insights, comment thoughtfully, or even document your learning journey. Recruiters notice this.

📌 Takeaway: LinkedIn isn’t just an online CV — it’s your personal brand platform. Optimise it, use it actively, and opportunities will start finding you.

Employ Anywhere (without risk or hassle)

Hiring internationally doesn’t need to be complicated—or expensive. As an Employer of Record, RemoFirst lets you legally employ talent in 185+ countries, managing all international HR and payroll aspects from one platform, starting at $199/month.

Skip the legal entity setup, surprise fees, and compliance risks. Our transparent pricing and local expertise make it simple to scale globally.

Whether you're hiring your first engineer in Brazil or your 30th contractor in India, we’ve got you covered.

Start hiring globally

Career Action of the Week

This week, update your LinkedIn headline. Make it more than a job title. Add your aspirations and strengths in a way that recruiters would search for.

How to get Interviews on LinkedIn.

News & Trends – AI and the Job Market

• Australian Cyber Market under Pressure & Poised for Growth

  The Australian cybersecurity job market continues on a fast trajectory. Regulatory shifts, rising cyber incident rates, and increased digital transformation are driving demand across all industries. 

  • Over 87,400 cyber incidents were reported in 2024 alone, with average costs for small businesses around AU$49,600 per incident. 

  • Employers are accelerating budgets, especially for AI-driven tools in threat analysis, compliance, and infrastructure security. 

• Burnout, Resource Constraints & Shadow AI Risks

  New reports show that Australian cyber teams are stretched. Burnout is being driven by AI adoption + growing threat activity + regulatory/compliance pressure. 

  • “Shadow AI” (unsanctioned AI tools used internally) is a rising concern. Employees use generative AI or unsupervised tools, raising risk, compliance, and data protection issues. 

• LinkedIn: Still King — but the way to stand out is changing

  LinkedIn has passed 1 billion users globally in 2025. 

  • The biggest user group is those aged 25-34, closely followed by younger professionals aged 18-24. 

  • Profiles that are complete, engage regularly (posting, comments), and use media (projects, slides, posts) are favoured by both the LinkedIn algorithm and recruiters. 

• Recruitment & AI Tool Preparedness – Many Aren’t Ready

  A report by TestGorilla found that while 77% of U.S.-based hiring leaders acknowledge the importance of using AI/analytics in sourcing candidates, only 37% feel well-prepared to manage the changes. 

  • Challenges include verifying candidate skills and credentials, assessing cultural fit, and integrating recruiter tools. 

• Bias & Fairness Concerns in AI Hiring Processes

  Studies in Australia warn that AI-powered hiring tools — especially video interview tools and speech-to-text filters — can disadvantage people with non-native accents or requiring accommodations. Errors of up to ~22% have been noted in transcription for some groups. 

  • Experts are calling for more transparency in how AI hiring tools are trained and used. 

• Salary Pressure & Skill Premium in AI-Related Roles

  AI-skilled professionals are seeing sharp increases in salary demands. According to recent data, many organisations are struggling to fill AI-adjacent roles because of both skill gaps and high expectations. 

  • Roles in data engineering, cloud security, and AI oversight are among those demanding the highest premiums. 

📌 Big Picture: What All of This Means for Your Career

• You’ll need to combine technical competence with human skills (communication, adaptability, integrity) more than ever.

• AI tools are going to filter first, but human connection (stories, authenticity, values) will still win the deeper review.

• Being proactive about fairness and bias is smart — know your rights, prepare for imperfect systems, and choose platforms/roles that align with inclusive cultures.

• Focus on building skills likely to remain in demand: threat detection, log analysis, cloud security, compliance, and ethical AI.

• For junior candidates, the path might involve demonstrating competence, side projects, strong soft skills, rather than purely relying on titles or credentials.

Video of the Week: Rejected by AI Before a Recruiter Even Sees You?

AI is changing recruitment in 2025 — and for job seekers, that means your resume might be rejected before a human even sees it.

In this video, I’ll show you exactly how to beat the bots in job applications:

✅ How Applicant Tracking Systems (ATS) scan and filter resumes

✅ Why AI-driven video interviews can make or break your chances

✅ Resume and interview strategies that actually work in 2025

✅ How to stand out by combining the right keywords with human connection

Don’t let AI block you from your next opportunity. Learn how to adapt, optimise your applications, and land the job you deserve.

Career Spotlight – Role of the Week: GRC Analyst

While technical cyber roles often get the spotlight, Governance, Risk, and Compliance (GRC) Analysts are in hot demand.

• What They Do: Ensure organisations follow security policies, manage risk, and meet compliance standards.

• Skills Needed: Policy writing, risk assessments, regulatory knowledge, communication.

• Certifications: CompTIA Security+, ISO 27001 Lead Implementer, CISSP (for advanced roles).

• Salary Outlook (2025): AUD $90,000–$130,000 | US $75,000–$120,000 | UK £45,000–£70,000.

📌 Big takeaway: If you’re less interested in hands-on hacking and more interested in strategy, GRC could be your perfect cyber pathway.

Thanks for reading, and as always, keep levelling up your career.

Best wishes
Luke Gough
Recruiter / Career Coach / Founder of The Career Compass

P.S. Remember to share The Career Compass with your network, and let’s work together to empower more careers!